Act Dental

Re-Brand Case Study

Act Dental is a dental consultant agency that specializes in training dentists to run their practice as a business. Act Dental’s brand, when it came to me, was completely stock. Stock website. Stock images. Stock logo. It didn’t have the personality of the people who worked there. Most of us see dentists as scary, but Act Dental took a fun, wholesome and approachable response when it came to their clients, which is what I set out to do in their re-brand. Unfortunately due to some internal issues on their end, none of the concepts we created ended up being used. This is still one of my favorite projects to have worked on and turned it into a case study.