Uphold, Inc.
Uphold is a cryptocurrency app where their motto is transfer “Anything to Anything”, and they mean anything. From crypto, equities and precious metals you can buy it with their app and spend it wherever and whenever you want. I was the art director for Uphold’s social and digital content. Uphold is a growing company that launches new app features all the time, and my job was to make sure it got the attention it deserved on social media and was typically accompanied by a landing page. This is a very fun client that let me experiment and just have fun. They loved the work so much that they even tasked us with redesigning their website! That will be uploaded very soon so stay tuned!
Social Media Creative.
Since Uphold is worldwide, my goal as the art director was to show how great this app is for EVERYONE. Now matter your age, where you live, where you are or what you buy. Uphold has you covered. When I first was put on the team, I noticed that there was a disconnect between their social media and their audience. This lead me to bring in more humanity into their content. People need to see that everyone has the ability to use this app to send and spend whatever they want and however they want, wherever they are. You are part of the Uphold lifestyle.
Landing Page Designs.
Uphold is constantly creating new features for their users. I was tasked on making landing pages every time these features were released. Below are some of landing pages I have designed for them leading to an increase in users. Here are just a few of the landing pages I have created using Sketch, which was then handed off to Uphold’s developer team.
Please click on the image to see the entire scroll.
